Blog: knowtheweb

Google+ can improve your visibility

July 2014 crowd of people

Google+ is already big business, with over 500 million Google+ accounts, and 135 million regular service users. 


Chances are, you probably understand the importance of social media, but with all of the different sites out there, it can be hard to know which will get you the biggest bang for your buck!

Facebook, LinkedIn and Twitter are already heavily used by businesses large and small, and now Google+, a relatively new offering by Google, the the popular search giant, has been added to the mix as well.

The question is, do you really need to commit your time and effort into joining yet another social network, and will Google+ actually offer any real benefit to your business? We think so! Read on to find out why.


This means that plenty of people out there on the web will see your stuff on the Google+ network! 


What does Google+ do, exactly?

To explain it simply, Google+ is a social network that also allows you to take ownership of your online content by linking the content you produce to your profile. It also works with many of Google’s other services such as one-click sign-in for a range of tools, including YouTube comments and Google apps.


What can Google+ do for your business?

Google+ is already big business, with over 500 million Google+ accounts, and 135 million regular service users. This means that plenty of people out there on the web will see your stuff on the Google+ network! It is also the fastest growing social network at the moment, and ranked second only to Facebook.

While Google+ may seem a little different at first, and not everyone is on it yet, our advice is to start making the most of Google+ right now and get ahead of the competition.

When other Google+ users share or “Plus1” your posts, this raises your search engine rankings, and firms up your presence and position in the rankings.


Google+ and SEO

One of the biggest benefits of Google+ for businesses is its SEO potential, as Google+ has fast become the most natural SEO index system on the web. Google+ also has an edge over social networks like Facebook and Twitter when it comes to positioning your content on Internet searches, as neither Facebook nor Twitter posts rank in Google search results, but Google+ content does.

Take ownership!

Google+ lets you personalise your content, and get an “author rank” or content ranking, which lets your customers know that you really do know your stuff! This in turn can lead to more web traffic, and encourage visitors to keep reading your content. When other Google+ users share or “Plus1” your posts, this raises your search engine rankings, and firms up your presence and position in the rankings.

Added to this, your Google+ posts get indexed and ranked right away, making sure that your time-sensitive content is seen when you need it to!


Listen to your customers

Google+ hangouts and communities are also excellent tools for businesses, giving your customers an online lounge to talk about your products and their feelings about your company. This gives you a rich pool of free raw marketing material and feedback data for your company to use, which in our opinion, is a great reason to start using it!


Getting started

The rewards that Google+ can bring in the medium to long term far outweigh the investment of time and money required to get started!

Signing up for Google+ is quick and simple, and the signup process guides you through some of the tools on the network as well. How far you then go with Google+ and how heavily you make use of the resources at your fingertips is up to you!

Feel free to get in touch if you need help getting started with Google+.

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